The client was looking to create marketing collateral for a new business. The brand behind the business was to communicate credibility, trust, and hope for those struggling with credit. In addition to a brand identity, the business needed a company logo, website, and other marketing material.
“We Love working with Shawn. Working with him over the last 9 years has been amazing! He has helped transition and grow the vision of our business tremendously! His creativity and design work is A1.”
- Kiara Martin
Branding & Identity
I worked with the client to identify the business brand identity. The overall design needed to reflect the business promise that Bright Future Credit Solutions would make anyone’s credit future brighter long and short term. The brand also needed to change the consumer’s pre-conceived ideas about credit repair, and management and services industry.
The logo design was inspired by the sun-rise and its symbolism of a brighter day. The logo communicated that with good credit, future is brighter and life will be much better.
Point of Sale Posters
The posters were designed to look professional but inviting and show diversity within the industry. The charcoal blue color represented the darkness associated with bad credit and draws the eye to the brightness in the bold text and the logo.
The client needed marketing material to describe her business and what it offered. We created custom 4x6 flyers to be used as a handout during conferences.
The tri-fold brochures were created to give the ideal customers a more in-depth overview of the company and their offerings. The brochures were used as handouts and mailers.